Galderma Packages 2019/2020

 

Clinical Imaging Australia creates photography and contemporary cinematic video content for both business to consumer and business to business audiences.

Our imagery reflects contemporary clinics as lifestyle destinations, where consumers can be educated and become the best version of themselves. Destinations where patients can rely on expert clinicians and innovative technologies. Demystifying complex procedures through visual media and building a relationship prior to any interaction.


We collaborate with you to convey not just your services - but your clinic's personality and points of difference. In the modern digital world, delivery of information via video has a higher click through rate, greater market penetration and creates a superior brand awareness for your clinic.


Our content strategies and solutions will help you reach your audience with the right message. We work with you and your team to design a program for your business including customised shooting plans, schedules and deliverables.

In partnership with Galderma, we are please to offer you the following marketing packages :


Option 1 :

Patient education videos

Clinical Imaging will project manage the campaign from start to finish.

Production of patient education videos featuring clinic staff conducting facial assessments; discussing treatment options and treatment plans.

Pre production

  1. Scripting

  2. Logistics for shoot day

  3. Brand continuity assessment

  4. Scripting ( if your team don’t feel comfortable speaking to camera we have teleprompter option )


Shoot

  1. 6 hour shoot on site in Ultra HD

  2. Dedicated Audio production

  3. Before and immediately after images of the treatment


Post production

  1. Editing of content via secure shared editing platform

  2. Two re-edits per video

Guidelines on usage

  1. How to use the content effectively ( instagram, website, youtube )


Deliverables

3x Patient education videos up to 3min long


MARKETING AND SOCIAL MEDIA


With the ever growing presence of social media advertising, we format stills and video content for various formats such as Facebook, Instagram and Youtube.

“OUR IMAGERY REFLECTS CONTEMPORARY CLINICS AS LIFESTYLE DESTINATIONS, WHERE CONSUMERS CAN BE EDUCATED AND BECOME THE BEST VERSION OF THEMSELVES.”

Option 2 :

before and after shoot

1. Shoot up to 3 patients who are undergoing treatments for facial aesthetics.

2. Before / After photographs of patients in standard positioning

4. ‘Hero’ portrait photograph of each patient (hair and makeup styling provided)

5. Delivery of content in templated design form with clinic’s own branding

Deliverables

3x Patient education videos up to 3min long

3x Templated images of before/immediate post of patients journey

Before & Examples

Option 3 :

Clinial Photography training

1. Training using clinic equipment ( iPads, phones or cameras )

2. Installation of patient positioning markers, manual on photography tips and training videos on patient positioning.

3. Presentation and workshop on the use of before and afters, social media tips and education

4. Workshop on TGA Advertising Guidelines for Advertising of Therapeutic Goods on advertising, correct storage of patient medical photography data

5. Installation of Lightroom Mobile - a cloud based image data management system for capturing, storing and sharing patient images.