ASAPS 2019 IN REVIEW
DOCUMENT OBJECTIVES
To showcase, review and comment on the successes, highlights and learnings of 2019 ASAPS MOU.
Confidential -
Prepared by Woodrow Wilson 18/1/20
OVERVIEW
2019 being the sixth year of collaboration between ASAPS and Clinical Imaging - and the first with a MOU in place.
2019 has been a highly successful and productive execution of communications strategy in conjunction with Julia Power strategy and TPHE event management.
This means 2020 is the best prepared year for marketing ASAPS events, public education and advocacy.
Please refer to Julia Power for key statistics regarding reach of content
Please refer to Interplast CEO Cameron Glover for exact fund raising figures cameron.glover@Interplast.org.au
COMMISSIONS :
#ASKASAPS
MAFAC ANATOMY COURSE
NON-SURGICAL SYMPOSIUM
ANATOMICAL DISSECTION AND ANATOMY WORKSHOP
ASAPS ANNUAL CONFERENCE
INTERPLAST ADVOCACY
#ASKASAPS
Successes :
400+ videos filmed over 3 days covering 100’s of surgical, patient safety and procedure topics.
Fast post production time and expedited delivery to members of content
Professionalised content with multiple uses for society, local member and patient education.
Creation of https://www.instagram.com/explore/tags/askasaps/
Future efficiencies :
Online booking system for interview times
MAFAC ANATOMY COURSE
Highlight :
Web Gallery Link
https://clinicalimaging.client-gallery.com/gallery/mafac-2019
Successes :
Management of social media account www.instagram.com/mafac.melbourne for 6 months prior to course
300+ image downloads for members
Recording of all lectures for future e-learning modules
Engagement from international dissectors for future marketing
Professionalised content with multiple uses for society, local member and patient education.
Production of MAFAC anniversary book by Julia Power
Future efficiencies :
Decide what the future of @mafac.melbourne instagram account
Board to decide the future of content strategy for e-learning
Non-surgical symposium
Successes :
Record number of interviews conducted for future use according to Julia Power strategy document.
Highlights of conference ( video and stills ) provided during the conference
https://www.dropbox.com/sh/n54d20kgiidiq49/AAAg80Zt3vpLulnppjrcFFLFa?dl=0
ASAPS comms and public safety announcements recorded during meeting
https://www.dropbox.com/sh/urxrh3i6bzz7l6y/AACAE8ms_PP3pnvz7jPa9K2oa?dl=0
Dedicated link for speakers by name to download, repost and promote the meeting :
https://www.dropbox.com/sh/l4yp2df7nyqyyc3/AACutlaH8QP-coSqYIut1rWpa?dl=0
Professionalised content with multiple uses for society, local member and patient education.
Dissection and Anatomy Workshop
Successes :
Record number of promotional interviews conducted for 2020 :
https://www.dropbox.com/home/shared%20with%20me/Anatomy%20Workshop%202020
Highlights of conference ( video and stills ) provided during the conference for delegates to repost and promote the meeting - promoting high quality visuals of the course :
https://www.dropbox.com/sh/4tpgl0l3o8hdoy1/AAAa24BuNPkgpKleF6nyji2Ja?dl=0
ASAPS comms and public safety announcements recorded during meeting
Dedicated link for speakers by name to download, repost and promote the meeting :
https://www.dropbox.com/sh/l4yp2df7nyqyyc3/AACutlaH8QP-coSqYIut1rWpa?dl=0
Professionalised content with multiple uses for society, local member and patient education.
Future efficiencies :
Board needs to decide what the strategy is with e-learning and anatomical content :
3 hours of dissection modules attached, uploaded shortly after meeting for review, in additional to content from previous years.
https://vimeo.com/369193121
nss2019asaps
ASAPS Annual Conference
Gallery evidence of images being downloaded from members to promotion
Successes :
Record number of interviews conducted for future use according to Julia Power strategy document.
Highlights of conference ( video and stills ) provided during the conference
https://www.dropbox.com/sh/ldb15mr1u9qvbh4/AAA816oUHBRotxvTP1mBoAAza?dl=0
ASAPS comms and public safety announcements recorded during Non Surgical Symposium were used to promote meeting :
https://www.dropbox.com/sh/urxrh3i6bzz7l6y/AACAE8ms_PP3pnvz7jPa9K2oa?dl=0
Dedicated link for speakers by name to download, repost and promote the meeting :
https://www.dropbox.com/sh/0xpiekg6qljw7vn/AAAGboM-mLyJNkBF6IlIB8kNa?dl=0
INTERPLAST
Successes :
Continued advocacy of Interplast on social media, conference and EDM channels to members has resulted in funds raised over the calendar year.
Future efficiencies :
Distinct campaign ideas required for more effective fund raising.
Lack of awareness of attendees at ASAPS / Non Surgical symposium of the relationship between ASAPS / INTERPLAST
