10 reasons why medical imaging matters.

The changes with the TGA has thrown a spanner in the works for many in recent months, however the vast amount of reasons why effective medical photography is important might surprise you :

1. Ethics
   Medical professionals have an obligation to educate their patients with information that is accurate, informative and without bias. The rise of BDD ( Body Dysmorphia ), social media being a primary education source for many and disinformation with AI means that clinicians are on the front lines dispelling myths.

2. Consultation with patient
   Any treatment plan requires several face to face consultation with a patient, and the relationship is founded on visual communication of anatomy, pathology and options. This is best done without bias introduced from imaging platforms.

3. Time management
   Time is money, and wasted time with inefficient protocols around photography cost clinics millions in lost productivity.
   Our system is designed for non photographers to manage the process of image capture, storage and consultation in the most time efficient way possible.

4. Medical record
   Average time mandated by State health authorities in Australia is 7 years - this means that every image you take you have a legal requirement to hold to in a secure manner.

5. Privacy Act
   APP 8, or Australian Privacy Principle 8, is part of the Privacy Act 1988 and specifically deals with cross-border disclosure of personal information. It sets out the obligations of Australian organizations when they disclose personal information to an overseas recipient. The main purpose of APP 8 is to ensure that individuals' personal information remains protected, even when it is transferred outside of Australia.

6. Data security
   Hacking rose by 14% in 2023, with the average cost of cybercrime for small businesses is now $46,000; $97,200 for medium businesses; and $71,600 for large businesses according to Home Affairs office.

7. Marketing in clinic

   When in clinic, it’s vital you show examples of your work to patients to build their trust in your skills, informed consent and thorough understanding of risks and results. Stock images don’t cut it.

8. Marketing externally
   Social media, websites and e-mail campaigns are all important channels to communicate to your audience - and it’s an extremely competitive landscape. You need to stand out in that environment with objectively accurate, easy to understand and scientific imaging.

9. Insurance funds
   Increasingly insurance funds are looking for photography evidence before paying out for various item numbers.

10. Image quality

    Lastly ….quality. This is vital to judge your own work, communicate clearly & show your results without bias.

If you are ready to take your imaging to the next level - click the link below.