Select Case studies
Shape Clinic
Shape clinic, lead by internationally renown Specialist Plastic Surgeon Dr Steven Liew approached us in 2016 to create content in line with complete brand refresh.
iShapeme was conceived as a communication strategy to have the ShapeClinic’s own patients tell the their stories, motivations and philosophy for shaping their own beauty.
Overall visual style was minimalist black and white - with natural expressions and aspirational styling.
A strong focus on video content, as impact of dialogue and visuals communicate new brand direction effectively.
Shape Clinic originally commissioned the Clinical Imaging System - which perfectly compliments the new communications strategy
Commission :
Content campaign
Clinical Imaging System
Spend :
Content : $14 500.00 over 3 years
System : $15500.00
Initial system in 2016 being 9500.00, with subsequent upgrades in 2019 costing 6000.00
Production
2016 - 2 days
2018 - 3 days
Links :
https://www.instagram.com/shapeclinic.au/
https://www.shapeclinic.com.au/stories/
https://www.youtube.com/channel/UCsS5TdSF7Da5W-fQRV78eng
Content type :
Brand Videos - various lengths - launching key campaigns on philosophy, patients and services
Short form interviews with Dr Liew
Short form ( 15sec ) spots for Instagram stories
Long form ( 30sec ) spots for Instagram posts
Procedure explainer videos about devices, services and patient education
Staff Interviews
Team portraits
Formats :
Cinematography
Still photography
Post Production
Platform :
Youtube
Website
Hunter plastic Surgery
Based in Newcastle, Australia and lead by the power duo Specialist Plastic Surgeon Dr Nicolas Moncreiff and Amber Moncreiff founded Hunter Plastic Surgery in 2009.
They have set a clear benchmark in social media communications, patient stories and online engagement. A commitment to no stock images, real patient cases studies and thousands of before and after results.
After initial branding was established - they approached Clinical Imaging in 2016 to start a content refresh. Part of the brief as Dr Monceiff’s focus on Breast and Abdomen surgery only - a unique point of difference from his peers.
Amber Moncreiff has built a reputation as leader in patient education as well as spearheading industry bodies such as Plastic Practise Managers group.
In addition Hunter Plastic Surgery commissioned the Clinical Imaging System - and has used it effectively to illustrated hundreds of patient cases on various platforms.
Commission :
Content campaign
Clinical Imaging System
Spend :
Content : $14 500.00 over 3 years
System : $9500.00
Production
2016 - 2 Day Shoot
2017 - 2 Day shoot
2018- 2 Day Shoot
Links :
https://hunterplasticsurgery.com.au/before-and-after
https://www.instagram.com/hunterplasticsurgery/
Content type :
Brand Videos - various lengths - launching key campaigns on philosophy, patients and services
Staff Interviews
Team portraits
Formats :
Cinematography
Still photography
Post Production
Platform :
Youtube
Website
https://hunterplasticsurgery.com.au/before-and-after
https://www.instagram.com/hunterplasticsurgery/
https://www.instagram.com/p/BoqlyTZBw7M/?utm_source=ig_web_copy_link
Andrew Lloyd Greensmith
Dr Andrew Lloyd Greensmith is based in Melbourne, Australia and is renown not only as a Specialist Plastic Surgeon - but as accomplished self taught artist having been made Archibald finalist twice.
In 2019 Andrew approached Clinical Imaging to help develop a completely new brand for Plastic Surgery work - one that included his passion for art and the science of aesthetics.
After several branding workshops, a new logo direction was established that reflected a monogram build on trust, design and beauty. Patient interviews were conducted for a real perspective of truth and motivation - all to combat the atypical cosmetic narrative of vanity. They speak for themselves with strength, humility and conviction.
Included in this strategy was the creation of new social media accounts for distribution of content along the core themes of the new brand.
Commission :
Branding Workshop
Establishing audience, point of difference, design direction and logo research
Commercial Production
Patient Interviews
Graphic Design
Posting Services
Spend :
$20 000
Production
2019 - Branding Workshops
2020 - Production of stock photography of patients, patient stories and brand development
Content type :
Brand Videos - various lengths - launching key campaigns on philosophy, patients and services
Patient Interviews
Logo
Brand Development
Before and After animations for website
Formats :
Cinematography
Still photography
Post Production
