Fresh Webinar

As part of our partnership with Fresh clinics we are excited to present our first Webinar :

Build Your Own: https://app.freshclinics.com.au/org-owner/product/64dc106e38e59a0864234bfd
Beginners Photography Package: https://app.freshclinics.com.au/org-owner/product/64b74e099516a5fd25fd020b

Skin Filters

In 2014, I first encountered a UV woods lamp and noted its potential for replication through the utilization of raw photography data acquired from a calibrated camera under specific conditions.

In 2017, we established computer code to extract this acquired data, incorporating an analysis of both photo damage and vascularity. Over time, this development has proven to be an invaluable tool for dermatologists, dermal therapists, and injectors in their examination of patient skin.

Although "skin health" is not a concept that immediately springs to mind for most patients, it is, in fact, the fundamental purpose for capturing these images – to document the skin's overall health.

This documentation includes aspects such as its luminosity, plumpness, and degree of wrinkling, which can all be effectively showcased using these filters.

Our Melanin filter is specifically designed to display the concentration of melanin within the epidermis, while our vascular filter highlights areas where blood vessels are located closest to the skin's surface.

Conditions that can be showcased :

Solar keratosis

Photoaging 

Hyper pigmentation 

Rosacea 

Melasma 

Dermatitis 

Acne

Vitiligo 

Ketatosis Pilaris ( Woodrow has this not fun! ) 

Eczema 

Hypertrophic scarring 

Rhinophyma

Spider Veins

Varicose veins

The cost of poor data management.

The Power of Cloud: Enhancing Efficiency and Safeguarding Patient Data
As we embark on a new era of technological advancement and innovation, we are thrilled to announce that starting from 2024, Clinical Imaging Australia will be transitioning to cloud-only databases, with a particular focus on partnering with Office365 and Sharepoint, while gradually moving away from Adobe Creative Cloud. This strategic move represents a significant leap forward for our organization and, more importantly, for the quality of patient care.

The cloud, with its vast array of capabilities and opportunities, holds immense potential for revolutionizing the healthcare industry. One of the most remarkable advantages lies in its ability to streamline patient flow and optimize operational efficiency. Gone are the days of cumbersome, physical servers that required constant maintenance, updates, and backups. Instead, our systems will now seamlessly connect to the cloud, allowing for instant access to patients' medical records and imaging data whenever and wherever needed.
By embracing the cloud, we can bid farewell to the nightmares we have witnessed over the past decade. Horror stories of crashing servers, incidents of staff misconduct, and heart-wrenching breaches of patient confidentiality will become relics of the past. We cannot emphasize enough how crucial it is to ensure the safety and security of sensitive medical information.

The recent Medibank private incident in 2022 serves as a stark reminder that even the largest organizations can fall victim to scams and breaches, highlighting the urgency for change.

Our transition to cloud-only databases brings with it an unparalleled level of data safety. By entrusting renowned platforms such as Office365 and Sharepoint, we can rest assured that industry-leading security measures and protocols are in place to protect against potential threats. From encryption to multi-factor authentication, our systems will be fortified, leaving no room for compromise.

Moreover, the cloud offers a revolutionary approach to cataloging and organizing patient data. We understand the importance of efficient retrieval and analysis of medical records, which is why we have developed a system that leverages valuable information. By categorizing patient data, such as their name, date of birth, and the capture date of specific procedures, along with relevant keywords like "filler" or "lips," we have created a comprehensive and intuitive search function. This feature allows our medical professionals to access patient information instantaneously, empowering them to make swift, accurate diagnoses and provide the highest level of care.

As Clinical Imaging Australia embraces cloud-only databases, we embark on a journey towards a future defined by efficiency, safety, and excellence in patient care. The cloud has become the cornerstone of our operations, promising seamless integration, enhanced security, and significantly improved patient flow. We invite you to embrace this shift with us and look forward to witnessing the transformative impact it will have on our organization and, ultimately, the lives of our cherished patients. Together, we can redefine the meaning of advanced healthcare delivery.

The importance of ongoing training.

Continuous training is crucial in all industries, but particularly in a clinical setting. Through my years of experience, I have observed that clinicians may occasionally adopt a "casual" attitude towards their photography, disregarding the gravity of the task at hand.

Furthermore, the frequent turnover of staff poses its own challenges, as we invest time and effort into training our initial team, only to have new members join without proper onboarding. This worst-case scenario not only reflects poorly on our products, but also directly impacts the overall patient experience.

Dr Lee Walker utilising an our system at Teoxane Training academy, Sydney Australia.

To address these issues, in early 2023, we proudly launched our new training Academy at www.clinicalimaging.com.au/orientation

5 things you may be doing wrong with your clinical photography

After 10 years of training hundreds of doctors, nurses, and allied health clinicians, I have had the opportunity to gather valuable insights from their experiences. Throughout this journey, I have come across a multitude of questions regarding clinical photography. It is quite common for people to associate clinical photography with concerns surrounding image quality or lighting.

These aspects often pose significant challenges and can be a source of frustration for many individuals in the healthcare field. However, there are several other factors that also influence the effectiveness of clinical photography, and exploring these aspects can lead to a more comprehensive understanding why this is important a modern clinical environment.

New Leaf Cosmetic

Time management

Memory cards are not only dangerous due being a single, uncatalogued and fragile storage medium, but worse still is the time it takes to remove that card from a camera, download, describe, resize, export and re-upload to a practise management system.
That’s why we have since day one designed a tethered ( hard wired ) workflow where camera is physically connected to a computer for instant download, review, naming, date stamping and backups to the cloud.

Sculpt Adelaide

Patient assessment

Clinicians must regularly handle patients' subjective experiences, including instances where patients notice new changes but forget the progress they've made during their treatment.

One way to manage this is doing thorough assessment with the patients own images, and not stock photographs or glossy brochures.

Dr Andrew Raymond

Lost education opportunities

Not advertising the results you achieve.

Due to stricter regulations, stock images are now prohibited in marketing. Therefore, most of your marketing materials need to focus on education. To achieve this, you require a process for capturing and consulting on images, as well as obtaining consent for their use in marketing strategies.

Hunter Plastic surgery

Non-compliant data management

Clinical Photographs are deemed by AHPRA and AMA to be medical information, and Do you know where your photographs are stored? How they are backed up?

Some legislation you should be aware of :

• Privacy Act 1988

• State and territory privacy legislation

• My Health Record legislation.
  
  
  
  
  

An overview of our approach to data management - secure, automated and accessible

Protocol

Generally if you have 5 photographers you’ll have 5 different approaches - unless you have standardised protocol.
We’ve very proud of our Academy that standardises the approach so that everyone is doing the same thing.

Framing poster

Training Questionnaire

Test your team’s knowledge.

We’ve created a short 11 question test for existing site to test their knowledge.

The aim is to keep you up to date with the software, procedures and tools in our system.

Before & After Meta Ads.

After many years of training clinicians on the use of before and after images for marketing, we have decided to build on that by creating targeted social media advertisements.

It’s no surprise that Meta platforms ( Facebook & Instagram ) play a huge role in patient research before they under a cosmetic procedure. Research shows this trend will only increase, and no longer can we rely on organise reach to showcase results, we need to actively market to the audience.

The study found that 28% (n=14,584) of global consumers turn to the internet as their first stop when searching for a dermatologist or plastic surgeon for an aesthetic treatment and 82% (n=351) of U.S. consumers (ages 21-35) turn to Instagram as their leading source of information.*

With that in mind we have found a way to directly target your desired patient audience through Meta’s advertising platform - and through custom design’s we can create unique sales funnels to drive potential patients through to your website image gallery.

These ad’s would come on the behalf of Clinical Imaging Australia, which will highlight you as a clinic in the area of the patient based on their browsing history through Meta’s platforms.

Ie : Patient searches for Rhinoplasty in area code 3000.

If you would like to know more about these packages please contact woodrow@clinicalimaging.com.au

AbbVie.com 2022. Allergan 360° Aesthetics Report™ Reveals Evolving Beauty Perceptions And Diverse Priorities Around The World| AbbVie. [Online] Available at: https://news.abbvie.com/news/allergan-press-releases/allergan-360-aesthetics-report-reveals-evolving-beauty-perceptions-and-diverse-priorities-around-world.htm/ [Accessed October 18 2022].

Upgrading your clinical photography camera

All new installation from December 2022 come with a new standard DSLR - the Canon R10

These new models are a massive jump in feature set, at more competitive prices than previous DSLR.

With everything we install, we look for the most useful features for clinicians.

Canon R10 features :

1. Lock feature - means the settings cannot change under any circumstances and the images always look the same

2. Higher Resolution - 33mpx

3. Live View shooting - Using the back screen for shooting ( Like an iPhone ) which is much easier than using the Viewfinder. Includes a Grid View for marking correct distance and spirit level

4. Faster USB-C port- Larger USB cable port that is x10 speed

5. User Programable setting - Save camera profiles for multiple rooms

6. 300g Lighter body

Your old Nikon or Canon can still be used as backup, or a mobile camera for when you’re on the go between clinics.

For orders or upgrades contact darcie@clinicalimaging.com.au

Toolbar & Software updated October 2022

New Toolbar & System updates for October 2022 !

Cloud services

We have new plugin services to sync images to the cloud.

We have bundled packages with Adobe, however you can use other services like OneDrive, Dropbox or Google Drive.
In early 2023 we will be offering OneDrive & 365 packages through our IT partner.

New Cheatsheet

A handy cheatsheet that you can print off in the photo-room - which has commonly used shortcut keys for Adobe Lightroom Classic

https://www.dropbox.com/s/ghf2j6aubz2hvmn/Cheatsheet%202022.001.jpeg?dl=1

Crop

Duplicates the image and takes you into crop mode. This allows you to have an additional image in your publishing queue that has the exact crop you need for socials.

Compare

Opens the compare module in Lightroom Classic, allowing you to compare images easily.

Training Video on using the compare function
https://www.dropbox.com/s/clwto82hh6i9huq/Using%20Zoom%20ratio%20to%20compare%20images.mov?dl=0

Reference Mode

Reference mode is a handy tool that allows you to match images as closely as possible between sessions. It allows you to choose an image to ‘reference’ and then when shoot it will be displayed along side that first image.

FEEDBACK & FEATURE REQUESTS

We are always open to requests on features or additional training.

www.clinicalimaging.com.au/survey

Downloading Adobe Creative Cloud onto another computer

Sometimes for consults or marketing purposes you want remote access to creative cloud files.

To install simply download this :

https://www.adobe.com/au/creativecloud/desktop-app.html

From there enter your adobe login in details.

Once installed creative cloud will appear in your taskbar at top ( Mac ) or bottom ( windows )

Click the ‘cloud’ icon to see if your files are syncing.

Open Finder ( Mac ) or Explorer ( PC ) Files from photoroom will be synced to creative cloud and then downloaded to other computers signed in.

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Installation of Bridge for viewing :

The Creative Cloud app opens with a list of all the Adobe software currently installed on your computer. And below that is a list of other apps that are available. The number of available apps depends on your Creative Cloud subscription, but Bridge is included with all of them.

How to use Bridge for consults :

https://www.dropbox.com/s/ug4trkn6gyfenq0/How%20to%20use%20bridge.mov?dl=0

Taking images with your mobile and Lightroom CC

Sharing images with Creative Cloud

Upgrading your old DSLR

All new installation from mid July 2019 came with a new standard DSLR - the Canon 80D.

Over time cameras wear out or require a service - much the same as a car.

With everything we install, we look for the most useful features for clinicians.

Canon 80D features :

1. Lock feature - means the settings cannot change under any circumstances and the images always look the same

2. Live View shooting - Using the back screen for shooting ( Like an iPhone ) which is much easier than using the Viewfinder. Includes a Grid View for marking correct distance

3. Stronger USB port- Larger USB cable port which doesn't break over time

4. User Programable setting - Save camera profiles for multiple rooms

Your old Nikon or Canon can still be used as backup, or a mobile camera for when you’re on the go between clinics.

Preferred suppliers to order from :

Shooting with your mobile in Theatre & Auto Adding to patient file

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A recent update to Adobe Lightroom CC on iPad, iPhone and Android devices allows you to auto-add to a patient folder. This is especially handy if you want the days OT images to be synced back to the main catalog in the rooms.

This can be especially useful if you are operating, and you have a surgical assistant take the images for you.

The patient albums ( equivalent of folders on the desktop software ) should be pre-populated by the initial consult images, however if they aren’t you can quickly create a new album.

Important notes :

1. Have your naming structure match your desktop software - ie : Jane Smith 251084 on Desktop Lightroom needs to be Jane Smith 251084 on mobile - not SMITH, Jane 251084.

2. Remember to turn off Auto-Add as it will continue to add images to that folder - including your personal ones - if you do not turn it off.

Natural light vs controlled light

Closing sessions for patient privacy

How to edit Keywords in Lightroom & Toolbar

Often keywords need adjusting as the clinic changes, or as duplicates or spelling errors come about.

Exporting :

1. Open Lightroom

2. Click Metadata > Export Keywords from the top menu

3. Select a destination on the computer for the .txt file

4. Edit the text file for any adjustments you wish to make, save as a .txt file in the same place.

Importing : Pre-Toolbar

1. Go back to Lightroom and go Metadata > Import Keywords

Importing : Toolbar :

If you want to lock the keywords so no one can change them

1. File > Plug-in Manager

2. LR Toolbar

3. Keyword settings

4. ‘Use specific keyword list’ - select the file you just edited.

5. Click save

6. Reboot Lightroom

OnDemand Video Library

So it’s finally here! A tailored on demand subscription service for Clinical Photography training videos!

Whilst doing workshops around the world we found similar questions being asked around how to do clinical photography the right way. Whether it’s minor questions on what camera to use, or how to setup lighting or how to position the patient correctly for non-surgical injectables or breast augmentation.

So in response we’ve created a library of training videos covering the basics all the way through to more advanced techniques. This library is designed for those who may not want our full studio or DIY packages, but more just want to subscribe or rent individual training modules.

If you’re a new client you will have full access to this library as included in your installation.

This library will be continuously added too with guest appearances by leading Cosmetic health care professionals.